What's included
- A dedicated local number — used for both texts and the AI receptionist.
- SMS & MMS — confirmations, reminders, and two-way conversations with clients.
- Marketing campaigns — segment by service, last visit, or spend and schedule sends.
- One number, one experience — calls and texts to your clients come from the same business number.
Consent: the 10DLC rule
A2P 10DLC is how U.S. mobile carriers register and police business texting. The requirement you must satisfy is consent — permission from each client before you message them.
- Opt in first — Get the client's permission before the first message. Promotional texts require express written consent.
- Your audience only — Only text people who opted in with your salon. Never buy, rent, or share phone lists.
- Keep a record — Store when and how each client consented, in case a carrier or client asks.
What a compliant opt-in must say
When a client opts in — for example, a checkbox on your booking page — the disclosure they agree to should clearly include:
- Who's texting — your salon / program name.
- Message types — e.g. appointment reminders and promotions.
- Frequency — e.g. “message frequency varies” or a rough cap per month.
- Cost note — “Message and data rates may apply.”
- Opt-out & help — “Reply STOP to unsubscribe, HELP for help.”
- Links — to your Terms of Service and Privacy Policy.
The opt-in box must be unchecked by default — consent can't be pre-checked or bundled into unrelated terms, and texting consent can't be a condition of buying a service.
Opt-out and HELP
Every client can stop messages at any time, and you must honor it right away.
- STOP — Replying STOP (or UNSUBSCRIBE, CANCEL, END, QUIT) opts the client out — send one confirmation, then no more texts.
- HELP — Replying HELP returns your salon name and how to reach you.
- Handled for you — SalonAiX processes STOP and HELP automatically and suppresses opted-out clients.
What you can't text
Carriers prohibit certain content regardless of consent.
- No SHAFT — sex, hate, alcohol, firearms, or tobacco content.
- No restricted categories — cannabis/CBD, illegal substances, gambling, or high-risk financial offers.
- Nothing misleading or unlawful — no deceptive sender info, no phishing, no unlawful messages.
How SalonAiX helps
We handle the carrier registration and the messaging plumbing; you provide accurate business details and collect proper consent.
- Consent capture — opt-in is collected at booking and recorded against the client's profile.
- Automatic STOP/HELP — opt-outs and help replies are handled and enforced for you.
- Registration on your behalf — we submit the 10DLC brand and campaign registration through our messaging provider — you supply accurate business info and a compliant opt-in.
- Compliant by default — reminders, confirmations, and campaigns carry your identity and an opt-out path.
Requirements are set by mobile carriers, the CTIA, and The Campaign Registry, and change over time. This page is general guidance, not legal advice — you are responsible for your messaging and consent practices, and final approval rests with the carriers. See our Terms of Service and Privacy Policy.