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Phone & SMS

Your salon's number, ready to text.

Your SalonAiX phone number powers appointment confirmations and reminders, two-way client texting, marketing campaigns, and the AI voice receptionist. Before you can text clients, U.S. carriers require A2P 10DLC registration — and its core rule is simple: you may only text clients who have consented. Here's what that means.

What's included

  • A dedicated local number — used for both texts and the AI receptionist.
  • SMS & MMS — confirmations, reminders, and two-way conversations with clients.
  • Marketing campaigns — segment by service, last visit, or spend and schedule sends.
  • One number, one experience — calls and texts to your clients come from the same business number.

Consent: the 10DLC rule

A2P 10DLC is how U.S. mobile carriers register and police business texting. The requirement you must satisfy is consent — permission from each client before you message them.

  • Opt in first — Get the client's permission before the first message. Promotional texts require express written consent.
  • Your audience only — Only text people who opted in with your salon. Never buy, rent, or share phone lists.
  • Keep a record — Store when and how each client consented, in case a carrier or client asks.

What a compliant opt-in must say

When a client opts in — for example, a checkbox on your booking page — the disclosure they agree to should clearly include:

  • Who's texting — your salon / program name.
  • Message types — e.g. appointment reminders and promotions.
  • Frequency — e.g. “message frequency varies” or a rough cap per month.
  • Cost note — “Message and data rates may apply.”
  • Opt-out & help — “Reply STOP to unsubscribe, HELP for help.”
  • Links — to your Terms of Service and Privacy Policy.

The opt-in box must be unchecked by default — consent can't be pre-checked or bundled into unrelated terms, and texting consent can't be a condition of buying a service.

Opt-out and HELP

Every client can stop messages at any time, and you must honor it right away.

  • STOP — Replying STOP (or UNSUBSCRIBE, CANCEL, END, QUIT) opts the client out — send one confirmation, then no more texts.
  • HELP — Replying HELP returns your salon name and how to reach you.
  • Handled for you — SalonAiX processes STOP and HELP automatically and suppresses opted-out clients.

What you can't text

Carriers prohibit certain content regardless of consent.

  • No SHAFT — sex, hate, alcohol, firearms, or tobacco content.
  • No restricted categories — cannabis/CBD, illegal substances, gambling, or high-risk financial offers.
  • Nothing misleading or unlawful — no deceptive sender info, no phishing, no unlawful messages.

How SalonAiX helps

We handle the carrier registration and the messaging plumbing; you provide accurate business details and collect proper consent.

  • Consent capture — opt-in is collected at booking and recorded against the client's profile.
  • Automatic STOP/HELP — opt-outs and help replies are handled and enforced for you.
  • Registration on your behalf — we submit the 10DLC brand and campaign registration through our messaging provider — you supply accurate business info and a compliant opt-in.
  • Compliant by default — reminders, confirmations, and campaigns carry your identity and an opt-out path.

Requirements are set by mobile carriers, the CTIA, and The Campaign Registry, and change over time. This page is general guidance, not legal advice — you are responsible for your messaging and consent practices, and final approval rests with the carriers. See our Terms of Service and Privacy Policy.

Get your salon texting — the right way.

Spin up your number, collect consent at booking, and let SalonAiX keep you compliant.